Module $/$ Course: Marketing and Customer Service Management: $($MCS$711$S$)$

Select a Namibian company Paratus telecommunications sector. Prepare a presentation that covers the following aspects of their marketing strategy:

$1.$ Segmentation, Targeting, and Positioning: Identify the main market segments the company targets. Describe how they position their products$/$services to meet the needs of these segments.

$2.$ Customer Relationship Management $($CRM$)$: Discuss the CRM strategies the company uses to build and maintain relationships with its customers. How do they gather and use customer data?

$3.$ Product$/$Service Strategy: Explain the company$$s product or service offerings. What makes their product$/$service unique in the market?

$4.$ Distribution, Promotion, and Pricing Strategy: Describe the company$$s distribution channels, promotional strategies, and pricing tactics. How do these align with their overall marketing strategy?

Important notes:

$-$ Everyone in the group must contribute and present $$ this is a requirement for this programme

$-$ You must prepare your $20-$minute PowerPoint presentation $$ you will be timed.

$-$ Make sure to use the company$$s examples and evidence to support your points.