Question: Module : Electronic Business & Digital Marketing Question 1 (a) Describe five (5) different business models that can be facilitated by the web. Use examples

Module : Electronic Business & Digital Marketing

Question 1

(a) Describe five (5) different business models that can be facilitated by the web. Use examples to illustrate your models. [10 marks]

(b) Describe two alternative approaches for using digital business to change a companys value chain.

[4 marks]

Discuss about the different alternative approaches to structuring e-commerce within an organisation. Illustrate you answer with examples. [4 marks]

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