Module: Information Technology Law

Read the scenario below and answer ALL questions that follow Social media law encompasses all the legal issues associated with user-generated content, and it comes under both civil and criminal law aspects. Some of the particular legal concerns for businesses' social media are the right to privacy, defamation, advertising law, intellectual property (IP) law, etc. As a business that is interested in incorporating social media in their marketing campaigns, one has to be careful while sharing any content on social media as sometimes it may infringe on a copyright, a trademark, or other IP rights. With the growth of social networks, the social media law-related scenario is also evolving. The vast terrain of social media law protects posting on content online based on guidelines, and it may broaden or protect the restricted privacy rights for employees.

QUESTION 3 (25 Marks) A social media policy is a set of guidelines for employees and other representatives of a business regarding social media use. Critically discuss the importance of having a social media policy in a business.