MODULE:

LOGISTICS MANAGEMENT $2$

Total Marks:

$70$

QUESTION ONE

$45$

Cosmetix is a South African registered company which manufactures, imports, exports and distributes various cosmetic products. The company supplies some of South Africa's largest retail chain stores and beauty salons.

Cosmetix was founded in $2003,$ after it successfully launched Caribbean Tan in South Africa. Caribbean Tan was the first brand to introduce professional or salon based "spray on tanning$"$ to the South African market. It successfully marketed the concept, which has today become commonplace and is considered to be the most recognised and leading brand in the manufacture of self$-$tan products.

Cosmetix prides itself on its ability to successfully represent and market both local and international cosmetic brands. Cosmetix represents a number of leading international brands in South Africa, including essence and CATRICE $-$ two of Germanys biggest selling make$-$up ranges. essence was launched by Cosmetix in South Africa in April $2009,$ and CATRICE in August $2012,$ both with unprecedented success.

Working closely with retail chain stores and beauty salons, Cosmetix has captured a large share of this market in a very short space of time.

Questions:

$1\mathrm{.}1$ Explore the role of technology in enhancing logistics processes at Cosmetix Logistics. $(15)$

$1\mathrm{.}2$ Discuss how the company optimize storage, order picking, and distribution within its warehouses to ensure efficient operations.

$1\mathrm{.}3$ Discuss how Cosmetix Logistics optimizes its transportation network. How does the company ensure timely and cost$-$effective delivery of cosmetics products to various retailers or directly to consumers?

QUESTION TWO

$2\mathrm{.}1$ With an aid of suitable examples, explain the role of business logistics in our South African macro$-$economy.

$2\mathrm{.}2$ Explain the implications of bad customer service in a business.