Module: Market Share Metrics 2 / Problem Set ID: 1044 es Spring 2024 All-over Shampoo is...

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Module: Market Share Metrics 2 / Problem Set ID: 1044 es Spring 2024 All-over Shampoo is a leading brand in the company's western sales region. Of the 660,000 households in the region, 500,000 purchase the shampoo category. Among this group, 211,000 households purchased All-over shampoo. Households that bought All-over brand shampoo purchased 575,000 bottles of All-over. Those same households purchased 848,000 bottles of shampoo in total. The average consumption of households that bought any brand of shampoo was 2.1 20oz bottles. However, All-over is targeted at heavy users. What is the usage index for households buying All-over brand shampoo in their western region? Module: Market Share Metrics 2 / Problem Set ID: 1044 es Spring 2024 All-over Shampoo is a leading brand in the company's western sales region. Of the 660,000 households in the region, 500,000 purchase the shampoo category. Among this group, 211,000 households purchased All-over shampoo. Households that bought All-over brand shampoo purchased 575,000 bottles of All-over. Those same households purchased 848,000 bottles of shampoo in total. The average consumption of households that bought any brand of shampoo was 2.1 20oz bottles. However, All-over is targeted at heavy users. What is the usage index for households buying All-over brand shampoo in their western region?

Answer rating: 100% (QA)

To calculate the usage index for households buying Allover brand shampoo in their western region we ... View the full answer