Module: New Product Forecasting / Problem Set ID: 1058 All Over Shampoo is launching a new anti-dandruff, 2-in-1 conditioning product in a simulated test market within the United States. The company expects to achieve strong distribution with an ACV% of 84% Market research shows that the marketing mix will result in an awareness rate of 42%, a trial rate of 29%, and a repeat purchase rate of 35%. The population for the test market is estimated at 1,020,000 households. If trial sales are made at prices that yield margins of $0.50 per 12oz bottle and repeat purchases yield margins of $1.00 per 12oz bottle what is the expected contribution of the new product if households purchase two 12oz bottles at trial and one 12oz bottle 3 times per year as repeat? 0 dollars PS1 1 2 3 4 5 6 7 SUBMIT ANSWER EXIT CALCULATED VARIABLES: trialv = 208,716 triers = 104,358 repeat = 0.036 (3.6%) Module: New Product Forecasting / Problem Set ID: 1058 All Over Shampoo is launching a new anti-dandruff, 2-in-1 conditioning product in a simulated test market within the United States. The company expects to achieve strong distribution with an ACV% of 84% Market research shows that the marketing mix will result in an awareness rate of 42%, a trial rate of 29%, and a repeat purchase rate of 35%. The population for the test market is estimated at 1,020,000 households. If trial sales are made at prices that yield margins of $0.50 per 12oz bottle and repeat purchases yield margins of $1.00 per 12oz bottle what is the expected contribution of the new product if households purchase two 12oz bottles at trial and one 12oz bottle 3 times per year as repeat? 0 dollars PS1 1 2 3 4 5 6 7 SUBMIT ANSWER EXIT CALCULATED VARIABLES: trialv = 208,716 triers = 104,358 repeat = 0.036 (3.6%)