Question: Moka is currently running a conversions ads using Google SEM ads to increase registration towards the mokapos.com website. You are given this set of raw

Moka is currently running a conversions ads using Google SEM ads to increase registration towards the mokapos.com website. You are given this set of raw data from June. Please break down this into a pivot table and tell us how you would optimize this SEM ads campaign and what improvements you would make in 2-3 slides. Raw Data: Moka SEM Data

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