Monitor digital media:Based on the business below how can the owner monitor effectiveness and adjust strategy based on the division's goals?

Wheel Steel's Goals & Strategy

Company: Wheel Steel

Mission Statement

Creating a community of everyday cyclists to mountain bikers based on togetherness, inclusiveness, and building relationships. Sustainability, durability, and reliability is our mission.

Target Segments

Speed ---- 1st Priority

Mountain ---- 2nd Priority

Recreation --- 3rd Priority

Work ---- 4th Priority

Youth ---- 5th Priority

Market size

• Focus on large, highly competitive segments
• Focus on smaller market which targets premium price recreational bikes.

Geographic market

• Focus on geographic markets which are in middle of the cost/size continuum

Competitive posture

• Build a market position and defend it
• Take the lead and keep it
• Be a fast follower, imitate smart competitive moves
• Expend resources which distract the competition
• Launch social media campaign to attract the modern buyer.

Distinctive competencies

• Be the high service provider in the market
• Provide highest quality in the market