Question: Monthly demand at A&D Electronics for flat-screen TVs are as follows. Estimate demand for the next two weeks using simple exponential smoothing with =0.3 and

Monthly demand at A&D Electronics for flat-screen TVs are as follows. Estimate demand for the next two weeks using simple exponential smoothing with =0.3 and Holts model with =0.05 and beta=0.1. For simple exponential smoothing model, use the level at Period 0 to be L_0=1669. For the Holts model, use the level at Period 0 to be L_0=958 and the trend in Period 0 to be T_0=109 (both are obtained through regression). Partially solved Exponential Smoothing model. Please fill the blanks by finding the levels and forecasts for Periods 1, 2, 3, 4, 11 and 12, and forecast for Periods 13 and 14.

Period

Sales

Level

Forecast

0

1669

1

1010

2

1123

3

1281

4

1455

1375

5

1568

1433

1375

6

1658

1501

1433

7

1734

1571

1501

8

1860

1657

1571

9

1874

1722

1657

10

2086

1831

1722

11

2177

1935

12

2201

13

14

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