Moonitz Inc., a consumer products firm, is considering adding a data analytics program in which it can evaluate its customers, shopping transactions and other relevant customer data to craft individualized promotions and recommend additional product offerings.

Currently, Moonitz has $$385$ million in annual sales, generating a PM of $4\mathrm{.}0$ percent on sales and an ATO of $5\mathrm{.}0.$ Moonitz's marketing group believes the data analytics program will increase annual sales by $$40$ million, with an additional investment in working capital of $$4$ million to support the increased sales. Costs to run the data analytics program will reduce firm$-$wide PM to $3\mathrm{.}9$ percent.

Based solely on the above financial consideration, explain whether or not you would recommend management consider adding this new program.