Morrison's had acquired a 105,000 sq. ft. meat processing facility in Winsford, Cheshire. The site, a centralized fresh pork and lamb retail packing plant, saw significant expansion and re-investment adding beef products to its capabilities. Morrison's buys livestock from the farm and processes them at its abattoirs in Colne, Spalding and Turriff, Aberdeen shire. Meat from the abattoirs is shipped to its fresh meat packing facility. The Winsford location manufactures a range of retail packed products from burgers, meatballs, and mince to steaks and chops. This is a high volume operation running 247.

Production at Winsford is continuous and high volume, and requires complete transparency and traceability with each tray of meat being managed as serial tracked, and variable weighted, items. As a consequence, at very short notice, Morrisons needed an alternate chilled warehouse facility to deal with the increase in volumes on the run up to Christmas. While finding a facility was successful, it was impossible to migrate its existing systems to the new warehouse with a finished goods picking facility within the required timeframes.

1)Does Wm Morrison Supermarkets plc want Warehouse Optimization? How

2)Discuss and mention the important points of the above.

3)Provide solutions to the issue discussed in the case study.