Question: Most B 2 B sales are impacted by multiple buying influences. One of the most common buying influences in the prospective business is the economic

Most B

2

B sales are impacted by multiple buying influences. One of the most common buying influences in the prospective business is the "economic buyer". Which of the following is most likely considered an "economic buyer"?

Group of answer choices

The ultimate user of the product

The owner of the business

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