Question: Most companies use multiple performance metrics. For example, the disclosed performance metrics used by Viacom includes operating income, free cash flow, strategic initiatives, ratings, cost

Most companies use multiple performance metrics. For

example, the disclosed performance metrics used by Viacom includes operating

income, free cash flow, strategic initiatives, ratings, cost reduction, corporate goals,

compliance, and policy objectives. What are the advantages of using multiple

performance indicators to determine CEO compensation?

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