Question: Most consumers now pay two separate fees for electricity. One fee is a flat monthly fee for delivery that covers the cost of connecting their
Most consumers now pay two separate fees for electricity. One fee is a flat monthly fee for delivery that covers the cost of connecting their homes to the power grid. The other cost is for the kilowatt-hours of electricity they use per month. (A kilowatt-hour is a unit in which electricity consumption is measured and billed.) Imagine that a friend of yours, an entrepreneur, has an idea for a new power company that will provide 100% renewable energy (e.g., from solar or wind) to consumers but for a higher price per kilowatt hour. This friend comes to you and asks for your help with customer discovery and qualitative customer research. Help your friend identify the hypothesis hidden in your friend's idea. In other words, what is the hypothesis your friend should test? Is this a falsifiable hypothesis? Why? (Between 5 and 7 sentences)
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