Most customer objections can be categorized as relating to all of the following EXCEPT

a. pitch.

b. product.

c. need.

d. timing.

Which of the following statements about publicity is NOT true?

a. Although publicity can be an effective promotional tool, it is not a vital part of public relations for a small business.

b. A good publicity program requires regular contacts with the news media.

c. The benefits of publicity are hard to measure.

d. Publicity provides visibility at little or no cost.

Media Corporation posts a photo of the week's top salesman on the company website. Every month, it includes an article about its top salesperson in its internal newsletter. This is an example of

a. compensation.

b. a stock plan.

c. a bonus plan.

d. personal recognition.

A major shortcoming with the _____ method of determining promotional expenditures is a tendency to spend more on promotion when sales are increasing and less when they are declining.

a. "all you can afford"

b. "what it will take to do the job"

c. sales plus

d. percentage of sales

_____ is the process of increasing the volume and quality of traffic to a particular website.

a. Social networking

b. Blogging

c. Search engine optimization (SEO)

d. Prospecting