Question: Most events require the event manager to implement a comprehensive marketing plan. There are also events where very little marketing is needed such as the
Most events require the event manager to implement a comprehensive marketing plan. There are also events where very little marketing is needed such as the World Economic Forum WEF Which of the following is the contributing factor that makes the WEF so well attended?
a
A strong organizing committee with access to state leaders, corporate CEOs and top scholars in facilitating meaningful dialogue and collaboration on economic challenges.
b
Focusing solely on economic issues from an academic angle and excluding other sectors
c
Strict exclusivity, limiting invitation and participation to a select few elite VIPs attracting influencers and social media attention.
d
Emphasizing elaborate entertainment to engage participants.
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