Question: Most international marketers are strongly against using q , pricing methods. This is because these methods set prices solely based on cost and desired profit.

Most international marketers are strongly against using

q,

pricing methods. This is because these methods set prices solely based on cost and desired profit. Multiple important market based factors such as consumer income, perceptions of value, value of the brand and many others are not considered at all in the calculation.

rigid cost

-

plus

flexible cost

-

plus

value

-

based

all of the above

Most international marketers are strongly against using q, pricing methods. This

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