Most people believe that Ford's use of a utilitarian analysis led the company to make the wrong
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Question:
Most people believe that Ford's use of a utilitarian analysis led the company to make the wrong decision in the Pinto Case. A thorough analysis of the Pinto case that addresses questions like the following ones:
- What was wrong with the utilitarian analysis Ford used (be specific; saying "you can't put a value on life isn't enough by itself)?
- What process or approach should Ford have used to make its decision?
- What does the Pinto case tell us about possible concerns about using the utiitarian theory in a business situation?
Persuade the reader of your position and provides a coherent summary of your conclusions. Don't simply answer each question. Be sure to give a brief summary of the problem and introduce your general conclusion about the case (thesis) at the beginning of the paper and use the paper to support your conclusion.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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