Question: Mountain Dew (http://www.mountaindew.com): Follow the links to the Code Red product. How is this product promoted? It was hugely successful in the weeks and months

Mountain Dew (http://www.mountaindew.com):

Follow the links to the Code Red product. How is this product promoted? It was hugely successful in the weeks and months following its launch. What might account for this success? How is its launch plan different from the less-successful Pepsi Kona product referenced in the case at the end of Chapter 20?

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