Mountain Stream Inc. designed a water filtration device that is drastically different and far superior to any product currently on the market. Although consumer response was positive to the idea of the new product, management wants to find out more before committing to full$-$scale production. The next step Mountain Stream's marketing department is likely to take is to

Multiple Choice

test market the product among potential users.

seek a joint venture with a larger competitor.

locate a low$-$cost production site.

develop an advertising campaign to persuade consumers of the value of the new water purifier system.