Moving to another question will save this response. Question 1 of 40 aestion 1 12 points Save Answer Case Study JCPenney Facebook as a Marketing Channel Social media such as Facebook Twitter, MySpace and LinkedIn. have enjoyed explosive growth in the last few years. By the end of the first decade of the twenty-first century it was estimated that over 600 million people were registered on Facebook alone and among younger Americans, age 1833. almost 75 percent were registered on Facebook and/or MySpace. For the most part, especially for users in the youngest age bracket, social media participants have used social networking sites as a high-tech communication medium to conveniently interact with friends and family, to share photographs, play games, access entertainment, and engage in a variety of other activities. Even though the activity of shopping at 18 percent ranks in Sth place compared with the 1st place activity of photo sharing at 89 percent, the fact that younger people are already using social networks for shopping means that social networking sites are beginning to emerge as marketing channels for shopping. Already a number of well-known companies have recognized the potential. Although a highly respected retailer, the firm has not generally been regarded as a high-tech leader in the mold of an Amazon.com. This perception may soon change because JCPe ey has become the first major retailer to offer its entire catalog of merchandise on Facebook. All products that customers can buy on JCPenney's regular Web site can now be bought directly from its Facebook page without the customer having to leave the Facebook page to go to the JCPenney Web site. With 1.3 million fans already on JCPenney's Facebook network and substantial growth expected, the new JCPenney e-commerce Facebook-based marketing channel could become a major revenue producer for JCPenney The emergence of JCPenney as an innovator and major force in what is likely to become a "parade" of other firms that will establish online marketing channels on social networking sites raises several implications that could affect not only the future development of online marketing channels on social networks, but other channels and the overall distribution landscape as well. Having the ability to make online purchases from social networking sites without having to leave the site provides shoppers not only with the obvious at 18 have used social networking sites as a high-tech communication medium to mends and family, to share photographs, play games, access entertainment, and engage in a variety of other activities. Even though the activity of shopping percent ranks in 8th place compared with the 1st place activity of photo sharing at 89 percent, the fact that younger people are already using social networks for shopping means that social networking sites are beginning to emerge as marketing channels for shopping. Already a number of well-known companies have recognized the potential Although a highly respected retailer, the firm has not generally been res ahage because JCPenney has become the first major retailer to offer its entire catalog of merchandise on Facebook. All products that customers can buy on JCPenney's regular Web site can now be bought directly from its Facebook page without the customer having to leave the Facebook page to go to the JCPenney Web site. With 1.3 million fans already on JCPenney's Facebook network and substantial growth expectedthe new JCPenney e-commerce Facebook-based marketing channel could become a major revenue producer for JCPenney. The emergence of JCPenney as an innovator and major force in what is likely to become a parade of other firms that will establish online marketing channels on social networking sites raises several implications that could affect not only the future derelopment of online marketing channels on social networks. but other channels and the overall distribution landscape as well. Having the ability to make online purchases from social networking sites without having to leave the site provides shoppers not only with the obvious convenience of not having to log on to another site to make an online purchase but might also provide a different shopping context. E-commerce, which for almost two decades has been used to describe online shopping from purely commercial Web sites, could be augmented by S-commerce (Social shopping) or Fcommerce (Facebook shopping) whereby shopping becomes a "byproduct associated with other activities engaged in by users of social networks. Embedding full-fledged online marketing channels on social networking sites is still a novel marketing channel strategy. But the technology that enables firms to develop this capability is widely available and the cost is likely to decrease in the future. Thus, the distinct possibility exists that virtually every firm with a social networking site, which already includes the majority of firms, will also have an online shopping channel embedded in their social networking sites. Answer all 3 Questions: (1) Does the emergence of marketing channels on social network sites by most major retailers seem inevitable? Why or why not? Explain (2) Is social media going to be viewed by many manufacturers as a channel to sell their products directly to consumers? Explain (3) Do you think shopping from a firm's online channel embedded in a social networking site is somehow different from shopping on the firm's regular Web site? Discuss. For the toolbar, press ALT-F10 (PC) or ALT+FN+F10 (Mac). BI U S Paragraph 10pt Arial TIT A I lenovo SILOS. POUCO (1) Does the emergence of marketing channels on social network sites by most major retailers seem inevitable? Why or why not? Explain (2) Is social media going to be viewed by many manufacturers as a una novo directly to consumers Lapral (3) Do you think shopping from a firm's online channel embedded in a social networking site is somehow different from shopping on the firm's regular Web site? Discuss. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BI U S Paragraph 10pt IL % Q 6 V Arial E A P WORDS POWERED BY TINY Moving to another question will save this response Cuestion afin lenovo