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Question $35$

A consumer journey map is a visual representation of

a shopper's emotion$-$based motivations, which, if triggered, will spur a purchase.

situattons in which a consumer is physically in contact with a product, such as during trial in a store or at home.

exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.

a brand's offerings and how they align with various target markets.

all of the touchpoints for a consumor whe comes into contact with a company's products, services, or brands before, during, ar

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