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Question $5$

$0\mathrm{.}5$ points

A blue ocean strategy involves creating a new, and entering an untapped market rather than competing with rivals in an existing market. When a company enters a blue ocean $-$ they have potential to be a first mover and gain first mover advantage. However, there is also a potential disadvantage $-$ the risk that customers will fail to embrace the offerings of an organization first to market.

$$ True

False