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$2$ points

Question $38$

During her presentation to a prospective customer, Lea informed the prospect about the superiority of the new wallboard she was selling. She also brought along a sample so that the building contractor could see and feel the superiority of the product. Lea used a $q,$ to improve the buyer's understanding of her product.

multiple$-$sense appeal

standardized approach

collaborative approach

style$-$flexing appeal

composite appeal