Moxy hotel $-$ Marriott

Executive Summary

$1.$ Introduction

$2.$ In depth review

a$.$ Determine the chain scale as per the Smith Travel Research $($STR$)$ and identify the parent company of this brand.

b$.$ Determine the variety of other brands available under this parent company: Are they all the same chain scale $$ or do they offer different brands under different chain scales? A table would be best to do this, include a minimum of ten.

c$.$ What makes the allocated brand different $($unique characteristics, point of difference$)$ to the other brands under this parent company? An in$-$depth research on this brand will determine this.

$3.$ Critical analysis: Critically analyse the operational aspects of facilities management by discussing how the parent company applies technology and sustainability

$$ Use hotel examples of the allocated brand to illustrate the findings.

$$ It is relevant to consider the COVID$-19$ impact where applicable in this critical analysis.

$$ Include photographs with relevant referencing to demonstrate the critical analysis.

$4.$ Conclusion