Mr Saeed is assigned a task to evaluate risk-return profile of a company so that a proper risk-return management can be done. Mr Saeed is well aware that a proper risk-return management means that A) the firm should take as few risks as possible. B) the firm must determine an appropriate trade-off between risk and return. C) the firm should earn the highest return possible. D) the firm should value future profits more highly than current profits. Select one: B C D