Question: Mr . Scott does not have a clear solution. He is particularly interested in knowing different customer perspectives on celebrity influencers versus micro - influencers

Mr. Scott does not have a clear solution. He is particularly interested in knowing different customer perspectives on celebrity influencers versus micro-influencers so that he is able to decide which of the two should Mr. Scott focus on, sponsor videos and provide merchandise for free to be reviewed on their social media channels.Discuss what perceptions customers would have about each of the two types (celebrity versus micro-influencers). Please mention at least 3 perceptions customers may have. These could be differences between the two types of influencers or similarities between them (20 points).

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