Mr. Simran has just arrived in Toronto, this is Simran's first winter in Canada, and she realised that she does not have a jacket warm enough for Canadian winter. Briefly describe each step in the consumer decision-making process and explain what steps Simran will take to make a purchase and the factors that might influence her decisions at each step of the process.

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Simrans decisionmaking process for purchasing a winter jacket in Toronto can be broken down into several key steps Problem Recognition Simran recogniz... View the full answer