Mr$.$ Smith's artisanal coffee roastery and caf$$ will be located in a bustling urban area known for its vibrant cultural scene and appreciation for specialty coffee. The location will be carefully chosen to attract a mix of local residents, office workers, and tourists, ensuring a steady flow of customers throughout the day. The caf$$ space will be designed to create a welcoming and cozy atmosphere, with comfortable seating areas for guests to relax and enjoy their coffee experience.

Products:

NMIMS Global Access

School for Continuing Education $($NGA$-$SCE$)$

Course: Brand Management

Internal Assignment Applicable for June $2024$ Examination

Single$-$Origin Coffee Beans: The core offering of the roastery will be single$-$origin coffee beans sourced directly from sustainable farms across the globe. These beans will be carefully selected for their quality and unique flavor profiles, offering customers a diverse range of options to explore.

Handcrafted Beverages: The caf$$ menu will feature an extensive selection of handcrafted beverages, including classic espresso$-$based drinks like lattes, cappuccinos, and macchiatos, as well as specialty options such as cold brews, nitro coffees, and seasonal coffee$-$based cocktails.

Pour$-$Over Coffee: For those who appreciate a more nuanced coffee experience, the caf$$ will offer pour$-$over coffee made to order using precise brewing methods and freshly ground beans.

Specialty Teas: In addition to coffee, the menu will include a curated selection of specialty teas sourced from reputable suppliers. Customers can enjoy classic teas like Earl Grey and Jasmine, as well as unique blends and herbal infusions.

Locally Sourced Pastries and Snacks: To complement the coffee offerings, the caf$$ will serve a range of locally sourced pastries, sandwiches, and light snacks. These items will be made fresh daily using organic ingredients whenever possible, highlighting the caf$\text{'}$s commitment to quality and sustainability.

Overall, Mr$.$ Smith's artisanal coffee roastery and caf$$ will provide a distinctive coffee experience, combining exceptional beans, expert craftsmanship, and a commitment to ethical sourcing and environmental responsibility.