MRK335 - Business Development Management - Written Sales Plan, the first step is to choose a product for your presentation, and analyze its features and benefits in preparation for developing your sales strategy. NOTES:. Identify a product to use As you are thinking about a product to use, here are the requirements to keep in mind: 1. Choose a product that you have a personal interest in. 2. Recommendation: Choose a physical product rather than a service. 3. Your product should be something that would be used by a Tourism or Hospitality service provider that operates in Canada: A travel agency, tour operator, cruise line, airline, resort operator, hotel or restaurant. 4. The product is currently marketed and available for sale in Canada by a known producer/manufacturer/distributor. 5. Lots of information about