Ms$.$ Jacobs: Okay, I understand now. Given that there are three different types of media, why do we need to

engage in paid media? What is the benefit for the company?

Question $10$: Why should we engage in paid media? What is the benefit for the company?

Because users who are already familiar with our products are posting reviews of our competitor's products, we want to use paid

media to encourage these individuals to stop patronizing the competition and write reviews for our company. The benefit is that we

can have customers mention our products on their social media pages.

Because users who are not familiar with our products are not on social media, we want to create social media channels for the

company, a company website, and a weekly blog to encourage these individuals to buy our products. The benefit is that we do not

have to pay any additional money to market to these individuals through these media channels.

Because users who are already familiar with our products are creating earned content for the company, we want to use paid social

media to reach people in a different context. The benefit is that we reach customers who are already following our owned channels

and offer them a discount on future purchases.

Because users who are already familiar with our products are creating earned content for the company, we want to use paid social

media to reach customers who are already following our owned channels and offer them a discount on future purchases.