Ms. Moza, CEO, and founder of UAE based Data Analytics startup has expertise in providing state-of-the art data analytics solutions for medium, and large enterprises. The data analytics solutions including the different aspects of analytics such as descriptive analytics, diagnostic analytics, predictive and prescriptive analytics. Ms. Moza is a graduate of Georgia Institute of Technology, Atlanta, USA and worked in leading companies and consulting firms for more than 10 years before launched the startup in 2021. The startup commenced its operations in UAE during pandemic and gradually expanding its services notwithstanding the uncertain times. However, the growing competition from international consulting and analytics firms in UAE affected the growth of the startup thus affecting its revenue sources. Ms. Moza plans to revise her approach to ensure the growth the services to enable the company to achieve growth shortly. He intends to expand his services to new target consumers such as micro and small enterprises through using technology. 1. Critically analyze the behavior of existing consumers of startup (medium and larger enterprises) to develop its businesses and suggest a suitable strategy to find target consumers to develop its businesses lost to the leading consulting companies with appropriate comments

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