Much had been accomplished through Starbucks' alliance with Conservation International, but several issues required further reflection:...

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Much had been accomplished through Starbucks' alliance with Conservation International, but several issues required further reflection: What lessons could be learned from the Chiapas project? Was the approach replicable? What should the ongoing strategy be for Mexican shade-grown coffee? How might CI and Starbucks replicate the success of Mexican shade-grown coffee in other biodiversity hot spots with less commitment of their own staff time? How should the new coffee-purchasing guidelines be implemented? How should Starbucks and CI approach other roasters to adopt the sourcing guidelines? How might the Fair Trade coffee operation be related to the shade-grown conservation coffee operation? How valuable had the Starbucks-CI alliance been to both, and what should its future be? What were the benefits/risks for a corporation that portrays itself as socially responsible? Much had been accomplished through Starbucks' alliance with Conservation International, but several issues required further reflection: What lessons could be learned from the Chiapas project? Was the approach replicable? What should the ongoing strategy be for Mexican shade-grown coffee? How might CI and Starbucks replicate the success of Mexican shade-grown coffee in other biodiversity hot spots with less commitment of their own staff time? How should the new coffee-purchasing guidelines be implemented? How should Starbucks and CI approach other roasters to adopt the sourcing guidelines? How might the Fair Trade coffee operation be related to the shade-grown conservation coffee operation? How valuable had the Starbucks-CI alliance been to both, and what should its future be? What were the benefits/risks for a corporation that portrays itself as socially responsible?