Question: Much knowledge regarding future innovation can be obtained from users and competitors. This has been highlighted in many cases, (Kao corp, Lego, 3-M and Zara).

  1. Much knowledge regarding future innovation can be obtained from users and competitors. This has been highlighted in many cases, (Kao corp, Lego, 3-M and Zara). Pick two of these cases and discuss how users and/or competitors have helped their companys innovation process.

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