Multibranding refers to a branding strategy in which a firm uses different brand names for the...

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Multibranding refers to a branding strategy in which a firm uses different brand names for the same product across multiple countries contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications uses one name for all its products in a product class O gives each product a distinct name when each brand is intended for a different market segment produces products but sell them under the brand name of a wholesaler or retailer Multibranding refers to a branding strategy in which a firm uses different brand names for the same product across multiple countries contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications uses one name for all its products in a product class O gives each product a distinct name when each brand is intended for a different market segment produces products but sell them under the brand name of a wholesaler or retailer

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