Question: multichannel distribution -may involve using both direct and indirect channels simultaneously - may offer producers a way to reach customers they would not be able
multichannel distribution
-may involve using both direct and indirect channels simultaneously
- may offer producers a way to reach customers they would not be able to reach with a single channel
- is becoming more common
- may create channel conflict
- all these answers are correct
as a way to enter foreign markets ____ refers to selling the right to use some process, trademark, patent, or other right for a fee
-licensing
-management contracting
- direct investment
-joint venture
-exporting
which of the following is not an explanation for why retailers continue to evovle and change
- wheel of retailing theory
-automated vending
- in store technology
-scrambled merchandising
-retailer life cycles
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