Question: multichannel distribution -may involve using both direct and indirect channels simultaneously - may offer producers a way to reach customers they would not be able

multichannel distribution

-may involve using both direct and indirect channels simultaneously

- may offer producers a way to reach customers they would not be able to reach with a single channel

- is becoming more common

- may create channel conflict

- all these answers are correct

as a way to enter foreign markets ____ refers to selling the right to use some process, trademark, patent, or other right for a fee

-licensing

-management contracting

- direct investment

-joint venture

-exporting

which of the following is not an explanation for why retailers continue to evovle and change

- wheel of retailing theory

-automated vending

- in store technology

-scrambled merchandising

-retailer life cycles

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