Multichoice learnt the hard way when their services was abruptly interrupted in Malawi due to reasons beyond their control.

$1.$Weighing in the statement above, discuss the importance of regular enviromental scans to multichoice?

$2.$ With reference to the article $($Multichoice fight rages, Article by Daily Times $-$ September $12,2023),$make use of any three PESTLE factors to discuss the power of the external environment?

$3.$ Multichoice has customers beyond the borders of south africa and it must make efforts to understand their needs more intimately using markert segmentation. Critically discuss how multichoice can segment its business to consumer $($B$2$C$)$ market?