Multiple answers to the is question are possible $-$ Research helps us to determine what

works and what does not work in our public relations campaigns. Select any of the following

that list other ways that research helps us$.$

Helps us to determine the best type of campaign and content given the situation.

Helps us to find out who are the best advocates, ambassadors, and loyal customers for our brand.

Help us to determine what our audiences are experiencing.

Help us to determine which key messages will be most effective.