Question: Multiple Choice 0 . 4 points 1 6 . Which of the following is NOT an important implication of reference groups for marketersa. Reference groups

Multiple Choice0.4 points16. Which of the following is NOT an important implication of reference groups for marketersa. Reference groups serve as information sources and influence perceptionsb. Reference groups affect an individual's aspiration levelsc. Reference groups create product trends that always align with consumer behaviord. Reference groups' norms either constrain or stimulate consumer behaviore. Reference groups influence the clothes people wear and the cars they drive

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!