Question: Multiple Choice 0 . 4 points 2 1 . Which of the following is a potential disadvantage of a multi - segment targeting strategy?a .

Multiple Choice

0.4

points

21 .

Which of the following is a potential disadvantage of a multi

-

segment targeting strategy?a

.

Economies of scale in production and marketingb. High costs and potential cannibalizationc. Strong positioning in a narrowly defined segmentd. The ability to better compete with larger firmse. High concentration of resources

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