Question: Multiple Choice 2 points The new - product development process seeks to take as many ideas to market as possible, hoping to find a breakthroush

Multiple Choice 2 points
The new-product development process
seeks to take as many ideas to market as possible, hoping to find a breakthroush hopportunity.
relies solely on test marketing to decide whether to drop an idea or ake it tomarket.
Multiple Choice 2 points The new - product

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