Question: Multiple Choice a commonly used reference number an advertiser calculates (reach multiplied by frequency) to determine whether it has achieve advertising objectives. the number of

Multiple Choice a commonly used reference number an advertiser calculates (reach multiplied by frequency) to determine whether it has achieve advertising objectives. the number of different people or households exposed to an advertisement and then buy the offering that was advertised. the percentage points of market share a firm garners for its advertisements relative to its competitors. the percentage of households in a market that are tuned to a particular television or radio station. the average number of times a person in the target audience is exposed to a message or advertisement

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