Question: Multiple Choice Ben needs toothpaste. He purchased Colgate the last time he purchased a toothpaste. During this consumption experience, he decides to buy Crest instead.

Multiple Choice

Ben needs toothpaste. He purchased Colgate the last time he purchased a toothpaste. During this consumption experience, he decides to buy Crest instead. Ben's behavior is referred to as

. . .

infiltrating

shilling

switching

hoarding

churning

Multiple Choice Ben needs toothpaste. He purchased Colgate the last time

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