Question: Multiple Choice Changing beliefs about the extent to which a brand has certain atuibutes. Encouraging the consumer to use stimulus generalization. Adding new auributes to
Multiple Choice
Changing beliefs about the extent to which a brand has certain atuibutes.
Encouraging the consumer to use stimulus generalization.
Adding new auributes to the product
Encouraging the consumer to use suimulus discrimination.
Changing the impartance of atributes.
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