MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) When a company dramatically changes its product's packaging, what is its main goal? A) differentiation from its competitors B) decreasing shelf space C) increasing the production output D) reducing costs 2) Often, individual brand names are separate and distinct from the corporate brand. For example, Crest is not marketed with the Proctor & Gamble name. These brands are known as: A) corporate parent brands B) distinct product brands C) corporate brands D) co-brands E) brand extensions 3) Packaging can help sell the product by: A) differentiating the product B) reinforcing the brand C) aiding in product positioning D) all of the above 4) Which of the following value propositions should be emphasized by a local company competing against large multinationals in the local market? A) price as a competitive differentiator B) unfair competition C) local content, color, and culture D) price differentiation