MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1. Natural Waters Inc. is a packaged drinking water company based in Ohio. The company contributes a bottle of water to every 10 sold in the U.S., to a foundation in Africa that supplies it to the poor. Identify the type of marketing undertaken by Natural Waters. A. Cause-related marketing B. Loyalty marketing C. Relationship marketing D. Personalized marketing E. Personal Selling 2. Which of the following statements about local campaign objectives is true? A. They are exclusively product-related. B. They set measurable targets for individual markets. C. They are developed exclusively by headquarters. D. They are related solely to the entity itself. E. They are generally short-term focused. 3. Consumers respond to advertising in terms of A. their culture B. its style C. their feelings D. their values E. All of the above 4. The major problems affecting global promotional efforts involve A. conforming to the uniform legal standards globally B. homogeneous global demands C. undifferentiated marketing demands D. identifying niche market needs E. conflicting national regulations 5. The basic framework for conducting international advertising is basically the same as for domestic advertising. Which of the following would be the best choice for the first step in the international advertising process? A. perform marketing research B. compose and secure a budget C. specify the goals of the communication D. develop the most effective message(s) for the market segment(s) selected E. none of these answers is correct 6. The ideal situation in developing a message strategy is to have a which refers to a product that is manufactured, packaged, and positioned the same globally. A. product class B. brand mark C. product family D. iconic brand E. world brand 7. Which of the following is an argument in favor of the participation of exporters in a trade show? A. The opportunity to find an intermediary may be one of the best reasons to attend a trade show. B. Due to the availability of resources, there is no difficulty in choosing the appropriate trade fairs for participation. C. The low costs associated with trade shows enable exporters to reach a sizable number of sales prospects in a brief time period. D. There is a constant level of coordination among larger exporters with multiple divisions. E. It gives you an opportunity to research the local market. 8. Which of the following is true about public relations? A. The public relations function is handled exclusively by the human resources department of the firm. B. The employee publication is produced and edited typically by the company's external public relations. C. Companies might require reactive public relations in case of any unanticipated developments in the marketplace. D. The use and extent of public relations activity will remain constant irrespective of the company and the type of activity needed. E. Public relations expenditures can be a significant part of a company's overall marketing budget. 9. Which of the following has the general marketing activity function of stimulating consumer purchases, improving retailer or intermediary effectiveness and cooperation? A. Trade shows B. Advertising C. Sales promotion D. Direct selling E. Public relations 10. SigmaDrinks Inc., a Florida-based soft drinks manufacturing company, has been providing funds to promote local cultural events in Florida. It has recently started providing funds for literary events at schools and colleges in other states too. What kind of marketing is SigmaDrinks demonstrating? A. Ambush marketing B. Channel marketing C. Consumer promotion D. Piggyback marketing E. Sponsorship marketing 11. Which of the following best describes the product or service a company offers for sale? A. A pertinent formation of space and time B. A complex combination of tangible and intangible elements C. A tangible benefit D. An intangible offering E. The value the brand brings to the consumer 12. What are the prevailing environmental factors over which the international marketer has no control? A. Price, product, and promotion decisions B. Message, money, and media C. Legal, economic, and climatic conditions D. Usage rate, buying patterns, and promotion E. Distribution alternatives, and industry corruption 13. What is probably the single most important factor contributing to product adaptation? A. Economic integration B. Situational analysis C. Environmental concerns D. Primary packaging - E. Government regulations 14. Which of the following is a regional, country, or local characteristic that affects product-adaptation decisions? A. Country of origin -B. Competitive offerings C. Market opportunity D. Quality E. Organizational resources 15. Which of the following is a product characteristic that affects product-adaptation decisions? A. Country of origin B. Market opportunity C. Purchase patterns - D. Culture E. Cost of adapting 16. Which of the following is a question regarding cultural criteria that affects product adaptation? A. Does the symbolic content of the product or service differ from one country to another? S5. Is there a stigma attached to the product or service? C. Do most consumers spend the same amount of time making the purchase? D. Is the psychic cost of purchasing or using the product or service the same, whatever the country? - E. Are the advantages and disadvantages of the product or service in the minds of consumers basically the same from one country to another? 17. Which of the following is a question regarding psychosocial characteristics that affects products adaptation? A. Does society restrict the purchase or use of the product or service to a particular group? B. What are the added product input costs in the destination market? 1C. Is there a stigma attached to the product or service? . Does the symbolic content of the product or service differ from one country to another? E. Do most consumers expect a product to have the same appearance? 18. Which category of products generally show the highest amount of sensitivity toward differences in national tastes and habits? A. Industrial goods B. Business products C. Consumer nondurables D. Consumer durables E. None of the above. 19. Which of the following is true about brands? A. It allows customization of promotional items. B. It is used only by apparel companies. C. It is always listed on balance sheets. D. It conveys the image of the product or service. E. None of the above. 20. A customer attaches value to a product in proportion to the: A. product's perceived ability to help solve problems. B. price in a competitive framework. C. cost incurred in the production of the product. D. income level of the household. E. All of the above