Multiple. Choice

involves the use of highly creative, never$-$used$-$before strategic moves to attack the competitive weaknesses of rivals.

is an offensive strike employed by a market leader that is directed at pilfering customers away from unsuspecting rivals to boost profitability.

works best when a company is the industry's low$-$cost leader.

involves abandoning efforts to beat out competitors in existing markets and instead inventing a new industry or new market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand.