Multiple Choice Question

In the context of the quantitative methods used for analyzing potential innovation projects, Professor Freek Vermeulen states that one of the most common mistakes

managers make in their innovation strategy is to

evaluate new product development decisions as real options in which the assets underlying the value of a stock option are financial resources

insist on "seeing the numbers," i$.$e$.,$ the returns of innovation

believe that discounted cash flow estimates are only as accurate as the original estimates of the profits from innovation

believe that it is extremely difficult to anticipate the returns of innovation