Multiple Choice Question

Jake, an international marketer, is creating a marketing program for a culturally diverse foreign country. To avoid errors in his decisions, he decides to conduct a cross$-$cultural analysis that isolates the self$-$reference criterion $($SRC$)$ influences. He begins by defining his business goals in terms of home$-$country cultural traits and foreign$-$country cultural traits. Which of the following must he do next?

Make value judgments regarding foreign$-$country cultural traits.

Redefine the problem with the SRC influence.

Make value judgments regarding home$-$country cultural traits.

Isolate the SRC influences in the problem and examine them.