Question: Multiple Choice Question Service gap 4 , which fundamentally represents customer expectations management through marketing communications, examines the gap between actual service delivery and actual

Multiple Choice Question

Service gap

4,

which fundamentally represents customer expectations management through marketing communications, examines the gap between actual service delivery and

actual customer expectations of service

actual service quality specifications developed

perceived service by customers

what the firm communicates it delivers

Multiple Choice Question Service gap 4, which fundamentally represents customer expectations

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